Executive Bio
Executive Bio
Yin Chang
President
Phoenix Marketing Communications
A strategic, hands-on communications professional,
Yin Chang has a proven track record for creating and implementing successful
communications campaigns that have met and, in many cases, exceeded,
her clients’ business
objectives. After nearly 15 years working for others, Yin founded
Phoenix Marketing Communications to, in the words of Richard Branson, “do
something you love.” Phoenix specializes in providing public
relations and marketing services to emerging and Fortune 1000 companies.
Bringing a wealth of knowledge from a variety of industries, Yin has
extensive experience in the technology, professional services, advertising/media
and financial services industries. Agresso, American Institute
of Certified Public Accountants (AICPA), American Telemarketing Association,
American National Standards Institute (ANSI), American Stock Exchange,
Arbitron Inc., Buchanan & Associates, Cynergy Data, Fundtech, IEEE
Security & Privacy, IEEE Spectrum, Instinet, iQor, Kraft Foods,
McDonald’s Corporation, Miro Consulting, Motorola, Optibase, Ricoh
Corporation, Scarborough Research, Technology Service Solutions, Time
Warner Cable, Time America, Vibe Solutions Group and many others.
Prior to founding Phoenix, Yin headed the Global Technology Practice
at KCSA Worldwide. She also worked at two of the top U.S. communications
firms, Ruder-Finn and Golin/Harris. She holds a Bachelor
of Arts degree from Pace University, New York.
Future Events
Future Events
Past Events
October 2007
Fight of the Century: Sales Versus
Marketing
Morgan Business Solutions and Phoenix
Marketing Communications duke it out in the ring to see if sales
or marketing should or could win. The
focus of this webinar is how sales and marketing can work together
to affect the bottom line. Click here to watch and listen to
the replay.
Testimonials
Testimonials
"When Phoenix first started, they had a
lot to prove. I’d work with companies that made all the right
promises, but never delivered. Now, working with Phoenix, I have
a reliable team I can trust who works hard and isn’t afraid to
say “it isn’t going to work.” Phoenix
is passionate about our business. So much so that I think of
Yin as our de facto CMO."
Scott Rosenberg, CEO
and founder, Miro Consulting
"Yin Chang and the professional staff at
Phoenix rapidly grasp the key features of complex new technologies
that will interest journalists and produce coverage - and for
a high-tech software company like Exsys that's crucial."
Dustin Huntington, CEO
Exsys Inc.
“I'm sure Yin can spin with the best of them
as a PR person, but from my viewpoint as a client, she was all straight
talk, clear explanations, and well-thought-out recommendations--leavened
with humor, wit, and a healthy interest in people, places, and technology.”
Steven
Cherry, Senior Associate Editor,
IEEE Spectrum magazine
“For seven years, Yin helped to service
and build our technology practice -- and manage me! She is ultra
dedicated, the consummate hard worker and a highly effective marketing
and PR professional. She has my respect, thanks and unwavering gratitude
for a job well done.”
Henry Feintuch, Managing
Partner, KCSA Worldwide
“Yin was great in helping to deliver the IEEE
team and content to Comdex.”
Dave
Rosenberg (formerly Executive Programs Director,
COMDEX/MediaLive International), CEO, MuleSource
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